A campaign for Walkers. Be a Walker with Walkers. The brief was to come up with a new campaign which was different to the usual crisp flavour advertising, which has been done in the past. I made the connection between the hit tv show The Walking Dead and Walkers crisps due to the name of the zombies in the show being called "Walkers". The target audieces for both the show and the crisp brand are similar, plus because of its popularity I thought it would be a fun/unique campaign. The prize would be the chance to be in the show as a zombie extra. The zombies have to go through "zombie school" before they are allowed to be on the show, to keep consistancy (where i got the idea for the tv advert).